Evaluasi Kualitas Website STMIK Bina Bangsa Kendari Menggunakan Metode WebQual 4.0

  • Aris Susanto STMIK Bina Bangsa Kendari
Keywords: Evaluasi, Kualitas, Website, WebQual 4.0

Abstract

Evaluasi website STMIK Bina Bangsa Kendari bertujuan untuk menguji kualitas website agar dapat mengetahui letak kekurangan website tersebut. Metode yang digunakan dalam pengujian yaitu WebQual 4.0 yang terbentuk 4 aspek pengujian yaitu Usability, Information Quality, Service Interaction Quality, dan Overall Impression. Pengujian dari 57 responden didapatkan hasil persentase per aspek yaitu dari hasil pengujian berdasarkan aspek Usability mendapatkan persentase sebesar 85,81%, aspek Information Quality mendapatkan persentase 81,25%, aspek Service Interaction Quality mendapatkan persentase 79,21%, dan Overall Impression mendapatkan persentase 84,91%. Hasil rerata dari keempat aspek tersebut didapat persentase sebesar 82,69%.

References

[1] Darmawan. (2016). Evaluasi Kualitas Website Universitas XYZ dengan Pendekatan Webqual. Buletin Pos dan Telekomunikasi Vol. 14, No. 1, pp. 51-64.

[2] Pressman, S.R. 2005. Software Engineering : A Practitioner’s Approach. International. Edition 2005. McGraw-Hill. New York-USA.

[3] D. N. Ahmadi and H. R. Hosseyni, “Evaluation of Web Pages of Central Libraries of Iranian Public Universities via Integration of Webqual Model, Information Potential Gap Theory and Gap Theory : a Conceptual Model,” vol. IV, no. 5, 2014.

[4] Band, A. (1991). Creating value for customer: Designing and Implementation a Total Corporate Strategy, John Walley and Sons Inc, Canada.

[5] Kotler, P. (1997). Manajemen Pemasaran: Analisis, Perencanaan, Implementasi dan Pengendalian (Edisi kedelapan, terjemahan Arcella Ariwati Hermawan), Jakarta: Salemba Empat.

[6] Tjiptono, F. (1997). Strategy Pemasaran. Penerbit: Andi Offset, Edisi Kedua, Cetakan Pertama, Yogyakarta.

[7] Olober, R.L. (1980). A Cognitive Model of The Antecedents and Consequences of Satisfaction Decisions. Journal of Marketing Research, 17.

[8] Zeithaml, V.A., Berry, L.L., & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing.

[9] Caruana, A. (2002). Service Loyalty The Effects of Service Quality and The Mediating Role of Customer Satisfaction. European Journal of Marketing, 36.

[10] Gilbert, G.R. (2004). Measuring Customer Satisfaction in The Fast Food Industry: A cross-national Approach. The Journal of Services Marketing, 18.

[11] Candra, I. (2012). Evaluasi Kualitas Website Pemerintah Daerah dengan Menggunakan WebQual (studi Kasus Pada Kabupaten Ogan Ilir), Jurnal Sistem Informasi (JSI), 4(2).

[12] Barnes, S.J., & Vidgin, R.T. (2002). Assessing The Quality of Auction Web Sites. Proceedings of the Hawaii International Conference on System Sciences, Maui, HI.

[13] Barnes, S.J., & Vidgin, R.T. (2003). Measuring Website Quality Improvement: A Case Study of the Forum on Strategic management knowledge exchange, New York: Industrial management & Data System, 103/5.
Published
2019-07-30
Section
Articles